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  The Modern Seller: Sell More and Increase Your Impact in the New Sales Economy , Hörbuch, Digital, ungekürzt, 295min

  Welcome to the new sales economy: the ever-changing intersection of business trends, technology, and cultural dynamics. It's disruptive. It's transformational. It's also full of opportunity.Left-field competition. Commoditization. App-like mindsets. Less loyalty. More decision makers. Faster ROI expectations. All of this has shifted what our prospects and clients need to succeed, and how they want to interact with and buy from us. This evolution in professional selling challenges everything for sales leaders and sales professionals-how to win new clients, grow existing business, and deliver sales results. In The Modern Seller, Amy Franko explains the factors behind this challenging new sales economy and its impact on customers, sellers, and leaders. She explains why it demands a modern seller: one who is a recognized differentiator, extends the value of his or her company's offerings, and is viewed by his or her clients as the competitive advantage in their success.Franko explains the five dimensions of the modern seller, which will become your new blueprint for success in modern selling. These five dimensions-agile, entrepreneurial, holistic, social, and ambassador-will boost by 10 times the effectiveness of your sales activities and results. Through research, stories of her own personal journey, as well as anecdotes of other modern sellers, Amy offers specific and actionable strategies for sales professionals and leaders. As you become a modern seller, you'll increase your impact, and deliver top results for your clients, your organization, and yourself. ungekürzt. Language: English. Narrator: Amy Franko. Audio sample: https://samples.audible.de/bk/acx0/154854/bk_acx0_154854_sample.mp3. Digital audiobook in aax.

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  • Price: 9.95 EUR excl. shipping
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  Capitalism Is Dead: Peoplism Rules: Creating Success out of Corporate Chaos , Hörbuch, Digital, ungekürzt, 358min

  Peoplism is a revolution. It is radically altering the formation and functioning of business and society. This strategic management book analyzes the impact peoplism has on organizational success. It outlines the challenges facing business leaders in adjusting to the demands of a marketplace where commoditization and globalization continually erode margins.Coined by Alec Reed, the term "peoplism" describes an economic state where individuals own and control the most important factor of production, their human ability. After centuries where money and capital have been the driving force of business and the economy, Reed argues that the importance has shifted irreversibly toward the individual. And while companies confidently declare that people are their most important asset, the real consequences of such statements have yet to bite.Based on original research, Capitalism Is Dead: Peoplism Rules examines and proffers practical solutions to the key challenges that lie at the core of today's business. They include:The diminishing power of the state - organizational implications and opportunities Recruitment, retention, and measurement of top talent - optimizing private intellect insuranceThe diminishing power of the brand - how to reposition marketing when it is off-targetShort-termism and narrow focus of accounting practices - how to realign with the key value driversHow to develop unique strategic positioning within companies, strategies for boosting the corporate libido, and proposals for developing the new Profit:Enterprise ratios.This audiobook explains why companies need to act on the radical sea change of the thought that peoplism is no kinder than capitalism, and advises how best to do so. ungekürzt. Language: English. Narrator: Jonathan Keeble. Audio sample: https://samples.audible.de/bk/acx0/157972/bk_acx0_157972_sample.mp3. Digital audiobook in aax.

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  The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation , Hörbuch, Digital, ungekürzt, 746min

  How you can increase and sustain organic revenue and profit growth...whether you’re running an entire company or in your first management job.Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets. Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:Make consumers and customers the boss, not the CEO or the management teamInnovate to grow a mature businessDevelop higher growth, higher margin businesses Create new customers and new markets Revitalize a business modelReach outside your own business and tap into the abundant brainpower and creativity of the world Integrate innovation into the mainstream of your managerial decision making Manage riskBecome a leader of innovationWe live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win - arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.This is a game-changing book that helps you redefine your leadership and improve your management game.  ungekürzt. Language: English. Narrator: Marc Cashman. Audio sample: https://samples.audible.de/bk/bkot/001068/bk_bkot_001068_sample.mp3. Digital audiobook in aax.

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  • Price: 9.95 EUR excl. shipping
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  The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation, Hörbuch, Digital, 384min

  Here's how you can increase and sustain organic revenue and profit growth...whether you're running an entire company or in your first management job. Over seven recent years, Procter & Gamble tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team integrated innovation into everything P&G did and created new customers and new markets. Through eye-opening stories, A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, Lego, GE, HP, and DuPont became game-changers. Their inspiring lessons can help you learn how to:Make consumers and customers the boss, not the CEO or the management team Innovate to grow a mature business Develop higher growth and higher margin businesses Create new customers and new markets Revitalize a business model Reach outside your own business and tap into the abundant brainpower and creativity of the world Integrate innovation into the mainstream of your managerial decision making Manage risk Become a leader of innovation We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win - arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.This is a game-changing book that helps you redefine your leadership and improve your management game. Language: English. Narrator: Jason Culp. Audio sample: https://samples.audible.de/bk/rand/001418/bk_rand_001418_sample.mp3. Digital audiobook in aax.

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  • Price: 9.95 EUR excl. shipping
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  The Healthcare Heretic: Leadership for Disruptive Change , Hörbuch, Digital, ungekürzt, 300min

  The Healthcare Heretic is both a call for disruptive change to a system that is clearly broken and a rallying cry to potential leaders of the economy of the future. It challenges the obsolete mind-set of the Industrial Age - decayed notions that have lulled corporations and the people who work for them into the illusion that doing things the “old way” is safe and that change is a danger to all.By exposing the myths, fears, and distorted belief systems that have caused people to sleepwalk through their life and work rather than live it courageously, Natalie Yeadon offers the listener - and the healthcare system - an opportunity to break free from the protectionist status quo and crippling establishment thinking that keeps us fettered to the past.Yeadon instead invites listeners to dare to assume a leadership role in the new, connected economy - one that promises congruency, authentic partnering, and more power in the hands of loyal “tribes”. New technologies and new partnerships promise to bring to the exploding medical field the commoditization of medical knowledge, empowered patients, and the catalyzing force needed to fuel a healthcare revolution.  About the author:Natalie Yeadon is an entrepreneur, a sought-after lecturer, and an inductee in the Top 100 Inspiring People in Pharma. Before entering the pharmaceutical industry, Yeadon spent four years as a radiation therapist treating cancer patients, which shaped her perspective on society’s big health issues. This life-and-death work also inspired the vision of her company Impetus Digital to catalyze authentic partnerships between healthcare stakeholders through online advisory boards and working groups. The Healthcare Heretic, her provocative first book, seeks to rattle healthcare leaders into evoking disruptive change.  ungekürzt. Language: English. Narrator: Andre Schikolenko. Audio sample: https://samples.audible.de/bk/acx0/224208/bk_acx0_224208_sample.mp3. Digital audiobook in aax.

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  • Price: 9.95 EUR excl. shipping
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  Insight Selling: How to Sell Value & Differentiate Your Product with Insight Scenarios , Hörbuch, Digital, ungekürzt, 99min

  Selling value to B2B buyers today can feel like trying to stop a freight train that's hurtling towards the sales graveyard of commoditization and discounting. Today's empowered buyer has done research, has a clear idea of his or her firm's needs, and knows how much the firm is willing to pay. This type of buyer does not want a salesperson to talk about features and deliver a series of open-ended questions that delivers no value. What this buyer wants is insight. But how does a salesperson deliver insight so that it challenges the customer's thinking without challenging the customer? That's the question that this audiobook will answer. In part one of this book, we will examine why Insight Selling will help you sell value and differentiate your product to empowered buyers. In part two, we will provide six reasons why Insight Scenarios™ trump verbal persuasion at delivering insight to your customers. These reasons are backed by solid research: eight neuroscience studies and 20 research footnotes. Finally, in part three, we will show you how to create insight scenarios so that you can not only arm your salespeople with insights, but so that you can also show them the most effective way to deliver them. Once you have created your own insight scenarios, your salespeople will be more effective in two ways: They will be able to deliver insights without upsetting the buyer, and; They will be able to let the customer take your product out for a virtual test drive, so customers will discover for themselves the unique value of your product. ungekürzt. Language: English. Narrator: Dean Wendt. Audio sample: https://samples.audible.de/bk/acx0/033173/bk_acx0_033173_sample.mp3. Digital audiobook in aax.

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  • Price: 9.95 EUR excl. shipping
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  Mastering the Complex Sale: How to Compete and Win When the Stakes Are High! , Hörbuch, Digital, ungekürzt, 470min

  In today's turbulent and volatile marketplace, even the most experienced professionals are struggling with the rapid commoditization of their complex, high-value solutions. The complexity of the problems to be solved and the competitive threats we face are increasing at an alarming rate. At the same time, your customers are wrestling with mission-critical decisions and evaluating solutions that all sound the same and come packaged with a high degree of risk and a low probability of success. Your success demands an exceptional strategy and precise execution that must clearly set you apart from your competition. Continuing to evolve the breakthrough thinking of his best-selling classic Mastering the Complex Sale, in this new edition Jeff Thull once again pushes the envelope to give professionals - from individuals struggling with their first call, to senior executives trying to figure out why their value strategy is falling short - a comprehensive guide to navigate and win high-stakes sales. You will find yourself rethinking your beliefs about selling, applying this straightforward strategy, and achieving the success you are looking for. Jeff will lead you through Diagnostic Business Development, a complete and effective system derived from years of experience with top sales professionals and executive teams worldwide. It is a proven diagnostic, value-based approach that positions you with respect and exceptional credibility as a valued business advisor and contributor to your customers' success. In fact, it's not about selling - it's about guiding quality business decisions that will connect and quantify your unique value and remove your customers' internal barriers that prevent them from moving forward. This book will show you how to: Gain access and connect to the highest levels of power and influence Separate real business from resource drains Navigate complex decision networks Pr ungekürzt. Language: English. Narrator: Jeff Thull. Audio sample: https://samples.audible.de/bk/acx0/004248/bk_acx0_004248_sample.mp3. Digital audiobook in aax.

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  • Price: 9.95 EUR excl. shipping
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  Selling Science in the Age of Newton

  Selling Science in the Age of Newton - Advertising and the Commoditization of Knowledge: ab 38.49 €

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  • Price: 38.49 EUR excl. shipping
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  Commoditization and the Strategic Response

  Commoditization and the Strategic Response: ab 46.49 €

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  • Price: 46.49 EUR excl. shipping
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  Privileged Goods

  Privileged Goods - Commoditization and Its Impact on Environment and Society: ab 45.49 €

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  • Price: 45.49 EUR excl. shipping

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