Suasion - Shopping2000.com

Unleash Your Primal Brain: Demystifying How We Think and Why We Act , Hörbuch, Digital, ungekürzt, 316min

Understand what makes you human! This book is about the commonalities all 8,000,000,000 people on Earth share. "In highly readable style, Tim Ash moves readers from the basics of brain functioning to the evolution of its regularities, quirks, and affordances. In the process, we gain invaluable insights into human decision-making and behavior." (Robert Cialdini, Author of Influence and Pre-Suasion) “A fascinating and thrilling look into our minds and what matters.” (Jay Baer, Founder of Convince & Convert, co-author of Talk Triggers)“Tim has studied the research on behavioral science and evolutionary psychology and written an excellent book that explains much of human behavior. If you want to know why we do what we do, then read this book.” (Susan Weinschenk, PhD, Author of 100 Things Every Designer Needs to Know About People)“This book would be very helpful for anyone who wants to understand what truly drives attention, emotions and cognitive arousal, from the perspective of psychology! Very addictive read by an author with great experience and academic knowledge. I highly recommend this book!” (Dr. Hedda Martina Šola — Dir. of the Institute for Neuromarketing, Oxford Business College)"Managing your brain is the job of your life. This book is a good way to understand the operating system we've inherited." (Loretta Breuning, PhD - Author of Habits of a Happy Brain)"What a wild ride! Tim's ambitious book takes us from early life on earth, to the bizarre qualities that make us uniquely human. Sleep, memory, herd instinct, motivation, language, culture, cooperation - it's all in there. A must-read book that will literally blow your mind!" (Joel Comm, New York Times best-selling author, keynote speaker, futurist) Drop a rock. It falls and hits the ground. Once you understand brain evolution, many of our behaviors will become more predictable. ungekürzt. Language: English. Narrator: Tim Ash. Audio sample: https://samples.audible.de/bk/acx0/206340/bk_acx0_206340_sample.mp3. Digital audiobook in aax.

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Price: 9.95 EUR excl. shipping

Influence

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science.You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader-and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.Cialdini's Principles of Persuasion:ReciprocationCommitment and ConsistencySocial Proof Liking AuthorityScarcityUnity, the newest principle for this editionUnderstanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research-including a three-year field study on what leads people to change-Influence is a comprehensive guide to using these principles to move others in your direction.

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Price: 13.99 EUR excl. shipping

Glue (eBook, ePUB)

"Glue offers a rare gift to project managers. It artfully blends specific step-by-step recommendations of how to move from project management to project leadership with the psychological rationale for taking those steps.” - Robert B. Cialdini, author of Influence and Pre-Suasion An Essential Guide to Get Stuff Done How many books have you read on project management? On leadership? Too many, right? But no other book combines the practice of project management and leadership into one balanced approach with practical examples—except this book. You don't even need Project Manager in your title to employ the lessons in this book. You can be any person on any team who has stepped up to take a leadership role on a critical initiative. You'll learn the critical blend of management and leadership skills that will make you indispensable to any project. You'll learn what it takes to become the binding agent—the glue—that creates cohesive, engaged, high-performing project teams. The author's methods have been battle-tested against real technology projects. Her insight and vision reach beyond theory into application and can be used immediately regardless of the length, scope, or phase of your project—whether it's planning a wedding, remodeling a home, or leading a team in a major website revamp or product launch or company start-up. You'll learn—How to get started when you don't know much—yet How to lay a solid foundation for your project How to support a project and a team that's in flight How to communicate (yah, that's a thing), how to reward (candy works), how to take notes (yes, please), and how to map out your project with Post-it notes

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Price: 8.95 EUR excl. shipping