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  The Victory Lab: The Secret Science of Winning Campaigns , Hörbuch, Digital, ungekürzt, 777min

  The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting-edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics. ungekürzt. Language: English. Narrator: Michael Goldstrom. Audio sample: https://samples.audible.de/bk/rand/003258/bk_rand_003258_sample.mp3. Digital audiobook in aax.

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  • Price: 9.95 EUR excl. shipping
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  The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You , Hörbuch, Digital, ungekürzt, 480min

  Thousands of business books are published every year. Here are the best of the best. After years of reading, evaluating, and selling business books, Jack Covert and Todd Sattersten are among the most respected experts on the category. Now they have chosen and reviewed the 100 best business titles of all time, the ones that deliver the biggest payoff for today's busy readers and listeners. The 100 Best Business Books of All Time puts each book in context, so that listeners can quickly find solutions to the problems they face, such as how best to spend The First 90 Days in a new job or how to take their company from Good to Great. Many of the choices are surprising - you'll find reviews of Moneyball and Orbiting the Giant Hairball, but not Jack Welch's memoir. At the end of each review, Jack and Todd direct listeners to other books, both inside and outside "The 100 Best". And sprinkled throughout are "sidebars" suggesting movies, novels, and even children's books that offer equally relevant business insights. This guide will appeal to anyone, from entry-level to CEO, who wants to cut through the clutter and discover the brilliant books that are truly worth and investment of time and money. ungekürzt. Language: English. Narrator: Jack Covert, Todd Sattersten. Audio sample: https://samples.audible.de/bk/ceop/000001/bk_ceop_000001_sample.mp3. Digital audiobook in aax.

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  • Price: 9.95 EUR excl. shipping
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  How to Beat a Broken Game (eBook, ePUB)

  The inside story of how the Dodgers won their first championship in more than thirty years-but helped cripple the sport of baseball in the process After years of frustrating playoff runs, the Los Angeles Dodgers finally reclaimed the World Series trophy after more than thirty years, led by star pitcher Clayton Kershaw, electric outfielder Mookie Betts, and a bevy of impressive young players assembled by team president Andrew Friedman. No team is better positioned to win now and in the future. Yet winning at modern baseball is nothing like it was even twenty years ago. In the years since the famous Moneyball revolution, baseball has grown to look less like a sport than a Wall Street firm that traded its boiler room for a field. Teams relentlessly chase every tiny advantage to win games and make money, even as it hurts fans, TV ratings, and players, courting bigger problems in the long run. This dramatic and insightful book takes you into the clubhouse with the championship players, as well as into the offices where teams constantly seek new ways to win-even when it hurts the game. How to Beat a Broken Game shows not only what it takes to win, but what it will take to save the sport.

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  • Price: 13.99 EUR excl. shipping
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  The Numbers Game

  Discover football's astonishing hidden rules in The Numbers Game by Chris Anderson and David Sally*Fully updated with a new World Cup chapter* Football has always been a numbers game: 4-4-2, the big number 9 and 3 points for a win. But what if up until now we've been focusing on the wrong numbers? What if the numbers that really matter, the ones that hold the key to winning matches, are actually 2.66, 53.4, 50/50, and 0 > 1? What if managers only make a 15% difference? What if Chelsea should have bought Darren Bent?In this incisive, myth-busting book, Chris Anderson, former goalkeeper turned football statistics guru, and David Sally, former baseball pitcher turned behavioural economist, show that every shred of knowledge we can gather can help us to love football and understand it even more. You'll discover why stopping a goal is more valuable than scoring one, why corners should be taken short, and why it is better to improve your worst player than to buy a superstar.You'll never play, or watch, a game of football in quite the same way again.The Numbers Game is essential reading for football fans everywhere and will also appeal to readers who loved Moneyball and Freakonomics.

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  • Price: 9.99 EUR excl. shipping
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  Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future , Hörbuch, Digital, ungekürzt, 803min

  In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley's most exciting, unpredictable, and ambitious entrepreneurs - a real-life Tony Stark - and a fascinating exploration of the renewal of American invention and its new makers. Elon Musk spotlights the technology and vision of Elon Musk, the renowned entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, who sold one of his Internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius' life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits. Vance uses Musk's story to explore one of the pressing questions of our age: Can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk - one of the most unusual and striking figures in American business history - is a contemporary, visionary amalgam of legendary inventors and industrialists, including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far reaching as the visionaries of the golden age of science-fiction fantasy. ungekürzt. Language: English. Narrator: Fred Sanders. Audio sample: https://samples.audible.de/bk/harp/004473/bk_harp_004473_sample.mp3. Digital audiobook in aax.

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  Baseball books (Book Guide)

  Baseball books (Book Guide) ab 17.49 € als Taschenbuch: Baseball novels Books by Bill James Major League Baseball books America's National Game Moneyball Taisho Baseball Girls The Natural Win Shares Game of Shadows Ladies and Gentlemen The Bronx Is Burning Ball Four. Aus dem Bereich: Bücher, Taschenbücher, Ratgeber,

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  • Price: 17.49 EUR excl. shipping
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  Betaball: How Silicon Valley and Science Built One of the Greatest Basketball Teams in History , Hörbuch, Digital, ungekürzt, 650min

  Moneyball meets The City Game in this compelling look at how the NBA champion Golden State Warriors embraced savvy business practices, next-gen science, and the corporate culture of Silicon Valley to not only produce one of the greatest basketball teams in history but also revolutionize the NBA. Discover the definitive inside account of how the Warriors, under the leadership of venture capitalist Joe Lacob and Hollywood producer Peter Guber, quickly became one of the most remarkable success stories ever, both in sports and in business. In just five years, they turned a declining franchise with no immediate hope into one of the greatest teams in basketball, a period that included the rise of All-Star point guard Stephen Curry and two NBA championships in the past three years. By operating in "beta" - always innovating, unafraid to embrace change, encouraging risk - the Warriors have become a model organization for American professional sports, instituting the best workplace principles found inside the world's most successful corporations and instilling a top-down organizational ethos that allows their employees to thrive, from the front office to the free-throw line. With in-depth access and meticulous reporting on and off the court, acclaimed journalist Erik Malinowski recounts a gripping tale of worlds colliding, a team's reinvention, ordinary people being pushed to extraordinary heights, and the Golden State Warriors' unending quest to remain the best. ungekürzt. Language: English. Narrator: George Newbern. Audio sample: https://samples.audible.de/bk/sans/008098/bk_sans_008098_sample.mp3. Digital audiobook in aax.

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  • Price: 9.95 EUR excl. shipping
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  Big Data Baseball: Math, Miracles, and the End of a 20-Year Losing Streak , Hörbuch, Digital, ungekürzt, 510min

  Pittsburgh Pirates manager Clint Hurdle was old school and stubborn. But after 20 straight losing seasons and his job on the line, he was ready to try anything. So when he met with GM Neal Huntington in October 2012, they decided to discard everything they knew about the game and instead take on drastic "big data" strategies. Going well beyond the number-crunching of Moneyball, which used statistics found on the back of baseball cards to identify market inefficiencies, the data the Pirates employed was not easily observable. They collected millions of data points on pitches and balls in play, creating a tome of reports that revealed key insights for how to win more games without spending a dime. They discovered that most batters struggled to hit two-seam fastballs, that an aggressive defensive shift on the field could turn more batted balls into outs, and that a catcher's most valuable skill was hidden. Hurdle and Huntington got to work trying to convince the entire Pirates organization and disgruntled fans to embrace these unconventional yet groundbreaking methods. All this led to the end of the longest consecutive run of losing seasons in North American pro sports history. The Pirates' 2013 season is the perfect lens for examining baseball's burgeoning big-data movement. Using flawless reporting, award-winning journalist Travis Sawchik takes you behind the scenes to reveal a game-changing audiobook of miracles and math. ungekürzt. Language: English. Narrator: Peter Larkin. Audio sample: https://samples.audible.de/bk/aren/001984/bk_aren_001984_sample.mp3. Digital audiobook in aax.

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  • Price: 9.95 EUR excl. shipping
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  Curable: The Story of How an Unlikely Group of Radical Innovators Is Trying to Transform Our Health Care System , Hörbuch, Digital, ungekürzt, 488min

  The United States is fast becoming the sickest nation in the Western world. Cancer rates continue to rise. There is an epidemic of chronic disease in children. Even with all the money and modern innovations in science, the country’s health care system is beyond broken. Clearly there is a glitch in the system. But what if the solution has been here all along, and we’ve just been too blind to see it? In Curable journalist and health care advocate Travis Christofferson looks at medicine through a magnifying glass and asks an important question: What if the roots of the current US health care crisis are psychological and systemic, perpetuated not just by corporate influence and the powers that be, but by you and me? An enthralling inquiry into a “moneyball approach to medicine”, Curable explores the links between revolutionary baseball analytics; Nobel Prize-winning psychological research on confirmation bias; wildly successful maverick economic philosophy; the history of the radical mastectomy and the rise of the clinical trial; cutting-edge treatments routinely overlooked by regulatory bodies; and outdated medical models that prioritize profit over prevention. How do we fix it? First we must reframe the conflict between doctors’ intuition and statistical data. Then we must design better systems that can support doctors who are increasingly overwhelmed with the complexity of modern medicine. Curable outlines the future of medicine, detailing brilliant examples of new health care systems that prove we can do better. It turns out we have more control over our health (and happiness) than we think. ungekürzt. Language: English. Narrator: Madison Niederhauser. Audio sample: https://samples.audible.de/bk/acx0/165747/bk_acx0_165747_sample.mp3. Digital audiobook in aax.

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  Streaming, Sharing, Stealing: Big Data and the Future of Entertainment , Hörbuch, Digital, ungekürzt, 362min

  Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice. In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries - and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how. How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little "moneyball." The bottom line: follow the data. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. ungekürzt. Language: English. Narrator: Timothy Andrés Pabon. Audio sample: https://samples.audible.de/bk/brll/008542/bk_brll_008542_sample.mp3. Digital audiobook in aax.

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