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SEO Black Book: A Guide to the Search Engine Optimization Industry's Secrets: The SEO Series, Volume 1 , Hörbuch, Digital, ungekürzt, 190min

Learn the Real Mechanics behind Search Engine Optimization So much has changed for Google SEO and the industry as a whole. If you're just coming into the Search Engine Optimization field it's important to note that if you're looking for a guide to learn the real methods & techniques for ranking today, it had better be a recent guide. Why is that? The industry has changed and evolved so much because of the recent changes that Google has introduced into its algorithms. These changes have drastically affected rankings and how Google scores listings on its search engine results pages (SERPs). Here is what's happened: Google Panda: Google released the Google Panda in February of 2011, and has sent out dozens of these modified "Panda Attacks" to kill off listings that have offered low quality content that did not abide by Google's Webmaster Guidelines. This created a dramatic shift in SERPs. Google Penguin: In April of 2012 the search engine giant released the Google Penguin which set out to punish sites that tried to implement more evasive techniques for trying to quickly rank their Websites on SERPs. These are techniques that Webmasters and SEO specialists were using for years that can now backfire and not only see you drop in rankings, but worse, even see you face possible de-indexing. These algorithm changes shifted the entire SEO landscape in 2013…. It's important that you understand what methods will work today and what won't and The SEO Black Book offers you an intuitive approach to ranking with SEO in 2013 and beyond. The audiobook weaves together all of the complex components required to successfully SEO a site in 2013 while also providing you with real industry secrets & tips that you can implement to rank higher then your competition. The practical methods, tools, and techniques covered in The SEO Black Book stem from ungekürzt. Language: English. Narrator: Smokey Rivers. Audio sample: https://samples.audible.de/bk/acx0/009441/bk_acx0_009441_sample.mp3. Digital audiobook in aax.

Shop: Audible
Price: 9.95 EUR excl. shipping

Secrets of Using Wordpress! , Hörbuch, Digital, ungekürzt, 36min

Whether you are a marketer, writer, researcher, search engine optimizer, webmaster, designer or you have a business associated with a blog, you must have come across WordPress. Most people believe it offers a lot of benefits and way easier to use compared to other blogging sites. Do you know why? They know the secrets of using WordPress as a blogger. We don’t want you to be left out while others are finding it easy to use WordPress that is why we have made available our valuable book titled “Secrets of Using WordPress.”When you know the secrets, you will be able to blog smarter, faster and better. There are more benefits to derive from getting this great short book than you imagine. Some of the other benefits are: • You will learn the secrets of WordPress all bloggers should know • The navigation index is perfect ensuring a great reference guide • It provides precise and short sentences that ensure you understand every bit of information from the book • A step-by-step explanation of each secret so you can easily put them to practice You can explore more of its benefits by buying the amazing book. You don’t need to go the extra mile before getting this book. In fact, you can save up to $1000 by buying this book. It would not put stress on your budget because it is available and affordable for all. No doubt, the value of this book is worth more than its price.We know that our weakness is editing. We are not native speakers. Also, we accept the fact that this powerful and incredible book might not contain all extensive information on WordPress. But our focus is to offer you high-quality contents, and we aim to ensure you know the Secrets of Using WordPress so you can blog easily, faster, smarter and better. Don’t procrastinate on buying this topnotch book because you might continue to waste time and find it overwhelming to use WordPress while your competitors blog faster and smarter. Start your winning streak b ungekürzt. Language: English. Narrator: Bill Price. Audio sample: https://samples.audible.de/bk/acx0/124462/bk_acx0_124462_sample.mp3. Digital audiobook in aax.

Shop: Audible
Price: 9.95 EUR excl. shipping

SEO mit Google Search Console (eBook, PDF)

Das Buch zeigt, wie Sie durch einfach umsetzbare SEO-Maßnahmen ein besseres Ranking Ihrer Webinhalte in der unbezahlten Google-Suche erzielen. Teil 1 gibt einen Überblick über alle relevanten Aspekte der Suchmaschinenoptimierung: von der Keyword-Recherche bis hin zur Offpage-Optimierung. Anschließend beschreibt SEO-Experte Stephan Czysch umfassend und Schritt für Schritt, wie Sie die kostenlose Google Search Console (vorher Google Webmaster Tools) nutzbringend einsetzen. Sie erfahren, wie Sie Ihre Website oder App analysieren, Ihren Auftritt optimieren und Ihre Rankings in der organischen Suche nachhaltig verbessern. Anhand praktischer Beispiele arbeiten Sie sich in die Onpage- und Offpage-Optimierung ein. Welche Adressen sind für Nutzer und Suchmaschinen nicht erreichbar? Welche Seiten haben identische Seitentitel? Welche Adressen sind nicht für Mobilgeräte optimiert? Und über welche Suchanfragen werden Ihre Inhalte gefunden? Zu diesen und weiteren Fragen liefert Ihnen die Google Search Console aufschlussreiche Informationen - Sie müssen nur wissen, wie Sie dieses mächtige Werkzeug für Ihren SEO-Erfolg nutzen. Einführung in die Suchmaschinenoptimierung Erfahren Sie, worauf es bei SEO wirklich ankommt - praxisnah und verständlich. Alles über die Google Search Console Mit der Google Search Console liefert Ihnen Google wertvolles Feedback zu Ihrer Website - lernen Sie alle Facetten des Tools kennen. Mobile SEO und Apps Immer mehr Zugriffe erfolgen über Smartphones und andere mobile Geräte. Verstehen Sie, worauf Sie beim Thema Mobile SEO achten müssen. Erfolge mit der Suchanalyse messen Über die Google Search Console erfahren Sie, über welche Suchanfragen Ihre Inhalte gefunden werden. Das "Keyword not provided"-Problem gehört der Vergangenheit an. Wettbewerber-Analyse mit SEO-Tools Nutzen Sie ergänzende Tools, um die Auftritte Ihrer Wettbewerber zu analysieren.

Shop: buecher
Price: 18.99 EUR excl. shipping

Content Management Systeme. Möglichkeiten und Vorteile für kleine und mittelständische Unternehmen

Diplomarbeit aus dem Jahr 2007 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 1,3, Gottfried Wilhelm Leibniz Universität Hannover (Institut für Wirtschaftsinformatik), Sprache: Deutsch, Abstract: Für das Jahr 2007 kann, ausgehend von den Ergebnissen einer Studie der University of California aus dem Jahre 2003, weltweit mit 18,5 Exabyte an neuen Informationen auf Film, Printmedien sowie magnetischen und optischen Speichermedien gerechnet werden. Das effiziente Management dieser Informationen, insbesondere deren kunden- und qualitätsorientierte Publikation auf Webseiten oder im Intranet, stellt Unternehmen zunehmend vor große Herausforderungen.Während in den Anfangszeiten der Internetnutzung Webseiten größtenteils ein Medium zur statischen Präsentation von Informationen waren, erwarten die verschiedenen Anspruchsgruppen von Unternehmen heutzutage aktuelle, dynamische und personalisierte Intra- und Internetauftritte. In Kombination mit dem exponentiellen Informationswachstum gestaltet sich deren manuelle Pflege und Verwaltung durch einen Webmaster als zunehmend unpraktikabel.Content Management Systeme (CMS) können eingesetzt werden, um diese Probleme bereits im Vorfeld zu vermeiden. Mit ihrer Hilfe kann die Verwaltung von Informationen automatisiert, effizienter gestaltet und aus Sicht der Anspruchsgruppen mit einem nutzenstiftenden Mehrwert im Form von Personalisierung und Aktualität versehen werden.Die Auswahl eines sinnvollen CMS ist allerdings nicht einfach und hängt von vielen Faktoren ab. Unternehmen, die sich für den Einsatz eines CMS entscheiden, sehen sich allein auf dem deutschen Markt mehreren hundert verschiedenen Produkten gegenüber, sodass der Auswahlprozess durchaus mit Schwierigkeiten verbunden sein kann. Neben den unterschiedlichen Bezeichnungen der Systeme tragen auch die Hersteller zur Verwirrung bei, die aufgrund hart umkämpfter Marktanteile oft Differenzierungsstrategien zur Produktabgrenzung verfolgen.Vor diesem Hintergrund sollen in der vorliegenden Arbeit CMS aus Sicht kleiner und mittelständischer Unternehmen betrachtet werden sowie die mit deren Einsatz verbundenen Anforderungen analysiert werden. Ziel der Arbeit ist es, kleine und mittelständische Unternehmen für die Notwendigkeit des Content Managements und die Potenziale des Einsatzes von CMS zu sensibilisieren, die Möglichkeiten und Vorteile moderner Systeme aufzuzeigen sowie den Einführungs- und Auswahlprozess von CMS zu unterstützen.

Shop: buecher
Price: 49.99 EUR excl. shipping

Web Performance Optimization (eBook, ePUB)

If you are looking for practical, easy to implement measures to enhance your site's performance and improve speed and page load times, yet are still unsure where to start or how to develop your strategy, this book on Web Performance Optimization is the answer. Focusing on practical areas including page speed optimization, compression, minification, localization, SEO, and image optimization, this comprehensive book has several tips and examples that will walk you through the process of understanding web performance requirements for your site and formulating an implementation process to meet those standards. Improving your website performance starts from the very first day you launch it. And since your business marketing and operation plans might constantly expand and evolve, committing to better user experience and search engine optimization requires consistency and a systematic approach. True optimization has to be regarded as a daily duty that involves monitoring changes in rates, rebranding, and redefining the site regularly. With the help of this book, you will understand essential web performance principles that will enable you to write clean code from scratch and optimize existing code with performance in mind. By mastering simple steps of website optimization, you can expect to put your product on the map and enable heavier and more organic traffic in less time. A particular area of focus for this book is technical optimization. This book will guide you through standard modules and methods that you may implement to raise off-page efficiency, such as learning how to monitor sitemap errors, console errors, keep your code and URL clean, and ensure good search engine crawlability. In order to serve your target audience with materials they would like, you need to understand who your viewers are-this book helps you unravel just that by discussing analytics tools at length. Whether you are a new developer or an experienced webmaster, you will find reliable and insightful information to develop your web performance skills and knowledge. In short, this book can definitely make web testing and optimization easy for you. It will serve as a valuable companion for anyone looking to get into the world of Web Performance Optimization. What You Will Learn ¿How to optimize your site for better performance ¿How to write clean code from scratch and optimize existing code for performance ¿How to increase search traffic and improve speed and page load times ¿How to properly optimize images ¿How to ensure server-side optimization is done correctly, even if you are not a server admin Who Is This Book For Web developers and webmasters responsible for managing and improving site performance; server admins; and others seeking to enhance web performance. About the Author Sufyan bin Uzayr is a writer, coder, and entrepreneur with more than a decade of experience in the industry. He has authored several books in the past, pertaining to a diverse range of topics, ranging from History to Computers/IT. Sufyan is the Director of Parakozm, a multinational IT company specializing in EdTech solutions. He also runs Zeba Academy, an online learning and teaching vertical with a focus on STEM fields. Sufyan specializes in a wide variety of technologies, such as JavaScript, Dart, WordPress, Drupal, Linux, and Python. He holds multiple degrees, including ones in Management, IT, Literature, and Political Science. Sufyan is a digital nomad, dividing his time between four countries. He has lived and taught in universities and educational institutions around the globe. Sufyan takes a keen interest in technology, politics, literature, history, and sports, and in his spare time, he enjoys teaching coding and English to young students. Learn more at sufyanism.com

Shop: buecher
Price: 40.95 EUR excl. shipping

Web Performance Optimization (eBook, PDF)

If you are looking for practical, easy to implement measures to enhance your site's performance and improve speed and page load times, yet are still unsure where to start or how to develop your strategy, this book on Web Performance Optimization is the answer. Focusing on practical areas including page speed optimization, compression, minification, localization, SEO, and image optimization, this comprehensive book has several tips and examples that will walk you through the process of understanding web performance requirements for your site and formulating an implementation process to meet those standards. Improving your website performance starts from the very first day you launch it. And since your business marketing and operation plans might constantly expand and evolve, committing to better user experience and search engine optimization requires consistency and a systematic approach. True optimization has to be regarded as a daily duty that involves monitoring changes in rates, rebranding, and redefining the site regularly. With the help of this book, you will understand essential web performance principles that will enable you to write clean code from scratch and optimize existing code with performance in mind. By mastering simple steps of website optimization, you can expect to put your product on the map and enable heavier and more organic traffic in less time. A particular area of focus for this book is technical optimization. This book will guide you through standard modules and methods that you may implement to raise off-page efficiency, such as learning how to monitor sitemap errors, console errors, keep your code and URL clean, and ensure good search engine crawlability. In order to serve your target audience with materials they would like, you need to understand who your viewers are-this book helps you unravel just that by discussing analytics tools at length. Whether you are a new developer or an experienced webmaster, you will find reliable and insightful information to develop your web performance skills and knowledge. In short, this book can definitely make web testing and optimization easy for you. It will serve as a valuable companion for anyone looking to get into the world of Web Performance Optimization. What You Will Learn ¿How to optimize your site for better performance ¿How to write clean code from scratch and optimize existing code for performance ¿How to increase search traffic and improve speed and page load times ¿How to properly optimize images ¿How to ensure server-side optimization is done correctly, even if you are not a server admin Who Is This Book For Web developers and webmasters responsible for managing and improving site performance; server admins; and others seeking to enhance web performance. About the Author Sufyan bin Uzayr is a writer, coder, and entrepreneur with more than a decade of experience in the industry. He has authored several books in the past, pertaining to a diverse range of topics, ranging from History to Computers/IT. Sufyan is the Director of Parakozm, a multinational IT company specializing in EdTech solutions. He also runs Zeba Academy, an online learning and teaching vertical with a focus on STEM fields. Sufyan specializes in a wide variety of technologies, such as JavaScript, Dart, WordPress, Drupal, Linux, and Python. He holds multiple degrees, including ones in Management, IT, Literature, and Political Science. Sufyan is a digital nomad, dividing his time between four countries. He has lived and taught in universities and educational institutions around the globe. Sufyan takes a keen interest in technology, politics, literature, history, and sports, and in his spare time, he enjoys teaching coding and English to young students. Learn more at sufyanism.com

Shop: buecher
Price: 40.95 EUR excl. shipping