44 Results for : adopters
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An Introduction to Medicinal Chemistry
For many people, taking some form of medication is part of everyday life, whether for mild or severe illness, acute or chronic disease, to target infection or to relieve pain. However for most it remains a mystery as to what happens once the drug has been taken into the body: how do the drugs actually work? Furthermore, by what processes are new drugs discovered and brought to market? An Introduction to Medicinal Chemistry, sixth edition, provides an accessible and comprehensive account of this fascinating multidisciplinary field. Assuming little prior knowledge, the text is ideal for those studying the subject for the first time. Part one of the book introduces the principles of drug action via targets such as receptors and enzymes. The book goes on to explore how drugs work at the molecular level (pharmacodynamics), and the processes involved in ensuring a drug meets its target (pharmacokinetics). Further sections cover the processes by which drugs are discovered and designed, and what has to happen before a drug can be made available to the public. The book concludes with a selection of current topics in medicinal chemistry, and a discussion of various key drug groups. The subject is brought to life throughout by engaging case studies highlighting particular drugs and the stories behind their discovery and development. The Online Resource Centre features: For students: · Multiple Choice Questions to support self-directed learning · Web articles describing recent developments in the field and further information on topics covered in the book · Journal Club to encourage students to critically analyse the research literature · Molecular Modelling Exercises, with new exercises in Chem3D · New assignments to help students develop data analysis and problem solving skills For registered adopters of the book: · A test bank of additional multiple-choice questions, with links to relevant sections in the book · Answers to end-of-chapter questions. · Figures from the book, ready to download. · Power Point slides to accompany every chapter in the book.- Shop: buecher
- Price: 45.99 EUR excl. shipping
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Why Startups Fail
If you want your startup to succeed, you need to understand why startups fail. Why do startups fail? That question hit Harvard Business School professor Tom Eisenman with full force when he realized he couldn't explain it. And since more than two thirds of new ventures fail, that left a lot of explaining to do. So he launched a multi-year research project to find out. In Why Startups Fail, Eisenmann unveils the results: six distinct patterns that account for the vast majority of startup failures. He offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. • Bad Bedfellows. Startup success is thought to rest largely on the founder's talents and instincts. But the wrong team, investors, or partners can sink a startup just as quickly. • False Starts. Despite the oft-cited advice to "fail fast," and "launch before you're ready," doing so risks wasting time and capital on the wrong solutions. • False Promises. Success with early adopters is often misleading and gives founders unwarranted confidence to expand. • Speed Traps. There's lots of pressure on startups to prioritize speed over efficiency and "Get Big Fast." But hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big; as Peter Thiel put it, "they promised us flying cars; what we got was 140 characters." But the bigger the vision, the more things can go wrong. Through fascinating stories of ventures that failed to fulfill their early promise--from home furnishings retailer Dot & Bo to the concierge dog walking service Baroo, to the makers of a sophisticated social robot named Jibo, to Better Place, which sought to build a massive network of charging stations for electric vehicles (and more)--Eisenmann shows readers how to spot and sidestep roadblocks on their entrepreneurial journey, and sets them on the fail-safe path to startup success.- Shop: buecher
- Price: 13.99 EUR excl. shipping
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Hit Makers
NATIONAL BESTSELLER A Book of the Year Selection for Inc. and Library Journal "This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history-of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century-people's attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: · The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses · Why Facebook is today's most important newspaper · How advertising critics predicted Donald Trump · The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history · How Barack Obama and his speechwriters think of themselves as songwriters · How Disney conquered the world-but the future of hits belongs to savvy amateurs and individuals · The French collector who accidentally created the Impressionist canon · Quantitative evidence that the biggest music hits aren't always the best · Why almost all Hollywood blockbusters are sequels, reboots, and adaptations · Why one year--1991--is responsible for the way pop music sounds today · Why another year --1932--created the business model of film · How data scientists proved that "going viral" is a myth · How 19th century immigration patterns explain the most heard song in the Western Hemisphere- Shop: buecher
- Price: 12.99 EUR excl. shipping
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Caring with Vitality - Yoga and Wellbeing for Foster Carers Adopters and Their Families
Caring with Vitality - Yoga and Wellbeing for Foster Carers Adopters and Their Families - Everyday Ideas to Help You Cope and Thrive!: ab 26.99 €- Shop: ebook.de
- Price: 26.99 EUR excl. shipping