99 Results for : kotler

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    Studyguide for Marketing for Hospitality and Tourism by Kotler Philip ISBN 9780135045596
    Studyguide for Marketing for Hospitality and Tourism by Kotler Philip ISBN 9780135045596 ab 44.49 € als Taschenbuch: . Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales,
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    Up and Out of Poverty: The Social Marketing Solution , Hörbuch, Digital, ungekürzt, 526min
    In Up and Out of Poverty, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a powerful new viewpoint: that of the marketer. Kotler and Lee assess each proposed path to poverty reduction, from traditional foreign aid to improved education and job training, economic development to microfinance. They offer crucial new insights into why so many anti-poverty programs fail--and propose a new paradigm that can achieve far better results. You'll learn how to apply advanced marketing strategies and techniques to systematically put in place the conditions poor people need to escape poverty. Through real case studies, you'll learn how these marketing techniques can help promote health, education, community building, personal motivation, and more. For 30 years, the authors' social marketing techniques have been successfully applied to health care, environmental protection, family planning, and many other social challenges. Now, Kotler and Lee apply them to the largest challenge of all: global poverty. ungekürzt. Language: English. Narrator: Jennifer Van Dyck. Audio sample: https://samples.audible.de/bk/adbl/001021/bk_adbl_001021_sample.mp3. Digital audiobook in aax.
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    The Betrayers: A Novel , Hörbuch, Digital, ungekürzt, 396min
    A compact saga of love, duty, family, and sacrifice from a rising star whose fiction is "self-assured, elegant, perceptive . . . and unflinchingly honest" (New York Times)These incandescent pages give us one fraught, momentous day in the life of Baruch Kotler, a Soviet Jewish dissident who now finds himself a disgraced Israeli politician. When he refuses to back down from a contrary but principled stand regarding the settlements in the West Bank, his political opponents expose his affair with a mistress decades his junior, and the besieged couple escapes to Yalta, the faded Crimean resort of Kotler's youth. There, shockingly, Kotler comes face-to-face with the former friend whose denunciation sent him to the Gulag almost 40 years earlier. In a whirling 24 hours, Kotler must face the ultimate reckoning, both with those who have betrayed him and with those whom he has betrayed, including a teenage daughter, a son facing his own moral dilemma in the Israeli army, and the wife who once campaigned to secure his freedom and stood by him through so much. Stubborn, wry, and self-knowing, Baruch Kotler is one of the great creations of contemporary fiction. An aging man grasping for a final passion, he is drawn inexorably into a crucible that is both personal and biblical in scope.In prose that is elegant, sly, precise, and devastating in its awareness of the human heart, David Bezmozgis has rendered a story for the ages, an inquest into the nature of fate and consequence, love and forgiveness. The Betrayers is a high-wire act, a powerful tale of morality and sacrifice that will haunt readers long after they turn the final page. ungekürzt. Language: English. Narrator: Christopher Lane. Audio sample: https://samples.audible.de/bk/hach/001767/bk_hach_001767_sample.mp3. Digital audiobook in aax.
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    • Price: 9.95 EUR excl. shipping
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    Tomorrowland: Our Journey From Science Fiction to Science Fact , Hörbuch, Digital, ungekürzt, 538min
    New York Times, Wired, Atlantic Monthly, Discover bestselling author Steven Kotler has written extensively about those pivotal moments when science fiction became science fact...and fundamentally reshaped the world. Now he gathers the best of his best, updated and expanded upon, to guide listeners on a mind-bending tour of the far frontier, and how these advances are radically transforming our lives. From the ways science and technology are fundamentally altering our bodies and our world (the world's first bionic soldier, the future of evolution) to those explosive collisions between science and culture (life extension and bioweapons), we're crossing moral and ethical lines we've never faced before. As Kotler writes, "Life is tricky sport - and that's the emotional core of this story, the real reason we can't put Pandora back in the box. When you strip everything else away, technology is nothing more than the promise of an easier tomorrow. It's the promise of hope. And how do you stop hope?" Join Kotler in this fascinating exploration of our incredible next: a deep dive into those future technologies happening now - and what it means to be a part of this brave new world. ungekürzt. Language: English. Narrator: Tom Parks. Audio sample: https://samples.audible.de/bk/brll/006969/bk_brll_006969_sample.mp3. Digital audiobook in aax.
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    • Price: 9.95 EUR excl. shipping
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    The Rise of Superman: Decoding the Science of Ultimate Human Performance , Hörbuch, Digital, ungekürzt, 563min
    Wall Street Journal BestsellerIn this groundbreaking book, New York Times bestselling author Steven Kotler decodes the mystery of ultimate human performance. Drawing on over a decade of research and first-hand reporting with dozens of top action and adventure sports athletes like big wave legend Laird Hamilton, big mountain snowboarder Jeremy Jones, and skateboarding pioneer Danny Way, Kotler explores the frontier science of “flow”, an optimal state of consciousness in which we perform and feel our best.Building a bridge between the extreme and the mainstream, The Rise of Superman explains how these athletes are using flow to do the impossible and how we can use this information to radically accelerate performance in our own lives.At its core, this is a book about profound possibility; about what is actually possible for our species; about where - if anywhere - our limits lie. ungekürzt. Language: English. Narrator: Jeff Cummings. Audio sample: https://samples.audible.de/bk/brll/005874/bk_brll_005874_sample.mp3. Digital audiobook in aax.
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    • Price: 9.95 EUR excl. shipping
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    Grundlagen des Marketing (eBook, PDF)
    Der Bestseller Grundlagen des Marketing zählt zu den weltweit erfolgreichsten Standardwerken im Marketing. In klarer, verständlicher und stets anschaulicher Sprache bietet der Kotler einen Überblick über die neuesten Entwicklungen im Marketing - und zwar in allen Aspekten.
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    • Price: 41.20 EUR excl. shipping
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    Marketing-Management (eBook, PDF)
    Der Bestseller "Marketing-Management" von Philip Kotler ist das weltweit erfolgreichste Standardwerk im Marketing und wird weithin als die "Bibel des Marketing" bezeichnet. Die 15. Auflage von Marketing-Management ist ein Meilenstein in der langen und erfolgreichen Geschichte des Marktführers.
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    • Price: 45.30 EUR excl. shipping
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    Confronting Capitalism: Real Solutions for a Troubled Economic System , Hörbuch, Digital, ungekürzt, 475min
    With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism - spanning a spectrum from laissez-faire to authoritarian - shapes the market economies of all the wealthiest and fastest-growing nations. The trouble is cracking its shiny veneer. In the US, economic growth is no longer matched by economic development. Wealth is concentrated in the hands of a few, natural resources are exploited for short-term profits, and good jobs are hard to find. With a piercing clarity, Philip Kotler explains 14 major problems undermining capitalism, including: persistent poverty, job creation in the face of automation, high debt burdens, the disproportionate influence of the wealthy on public policy, steep environmental costs, boom-bust economic cycles, and more. Amid its dire assessment of what's ailing us, Confronting Capitalism delivers a heartening message: We can turn things around. Movements toward shared prosperity and a higher purpose are reinvigorating companies large and small while proposals abound on government policies that offer protections without stagnation. Kotler identifies the best ideas, linking private and public initiatives into a force for positive change. Combining economic history, expert insight, business lessons, and recent data, this landmark audiobook elucidates today's critical dilemmas and suggests solutions for returning to a healthier, more sustainable path. ungekürzt. Language: English. Narrator: Jeff Cummings. Audio sample: https://samples.audible.de/bk/brll/006904/bk_brll_006904_sample.mp3. Digital audiobook in aax.
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    • Price: 9.95 EUR excl. shipping
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    Abundance: The Future Is Better Than You Think , Hörbuch, Digital, ungekürzt, 622min
    We will soon be able to meet and exceed the basic needs of every man, woman, and child on the planet. Abundance for all is within our grasp. This bold, contrarian view, backed up by exhaustive research, introduces our near-term future, where exponentially growing technologies and three other powerful forces are conspiring to better the lives of billions of people. This book is an antidote to pessimism by tech-entrepreneur-turned-philanthropist Peter H. Diamandis and award-winning science writer Steven Kotler. Since the dawn of humanity, a privileged few have lived in stark contrast to the hardscrabble majority. Conventional wisdom says this gap cannot be closed. But it is closing - fast. The authors document how four forces - exponential technologies, the DIY innovator, the technophilanthropist, and the rising billion - are conspiring to solve our biggest problems. Abundance establishes hard targets for change and lays out a strategic road map for governments, industry, and entrepreneurs, giving us plenty of reason for optimism. Examining human need by category - water, food, energy, health care, education, and freedom - Diamandis and Kotler introduce dozens of innovators making great strides in each area: Larry Page, Stephen Hawking, Dean Kamen, Daniel Kahneman, Elon Musk, Bill Joy, Stewart Brand, Jeff Skoll, Ray Kurzweil, Ratan Tata, Craig Venter, and many, many others. ungekürzt. Language: English. Narrator: Arthur Morey. Audio sample: https://samples.audible.de/bk/tant/002461/bk_tant_002461_sample.mp3. Digital audiobook in aax.
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    • Price: 9.95 EUR excl. shipping
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    Future is Faster than You Think
    From the New York Times bestselling authors of Abundance and Bold comes a practical playbook for technological convergence in our modern era.In their book Abundance, bestselling authors and futurists Peter Diamandis and Steven Kotler tackled grand global challenges, such as poverty, hunger, and energy. Then, in Bold, they chronicled the use of exponential technologies that allowed the emergence of powerful new entrepreneurs. Now the bestselling authors are back with The Future Is Faster Than You Think, a blueprint for how our world will change in response to the next ten years of rapid technological disruption.Technology is accelerating far more quickly than anyone could have imagined. During the next decade, we will experience more upheaval and create more wealth than we have in the past hundred years. In this gripping and insightful roadmap to our near future, Diamandis and Kotler investigate how wave after wave of exponentially accelerating technologies will impact both our daily lives and society as a whole. What happens as AI, robotics, virtual reality, digital biology, and sensors crash into 3D printing, blockchain, and global gigabit networks? How will these convergences transform today's legacy industries? What will happen to the way we raise our kids, govern our nations, and care for our planet?Diamandis, a space-entrepreneur-turned-innovation-pioneer, and Kotler, bestselling author and peak performance expert, probe the science of technological convergence and how it will reinvent every part of our lives-transportation, retail, advertising, education, health, entertainment, food, and finance-taking humanity into uncharted territories and reimagining the world as we know it.As indispensable as it is gripping, The Future Is Faster Than You Think provides a prescient look at our impending future.
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    • Price: 11.99 EUR excl. shipping

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