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Digitale Transformation strategisch steuern

Digitalisierung und digitale Transformation sind nicht nur ein Thema der Medien, sondern finden auch real in den Unternehmen statt. Der digitale Wandel tangiert die unterschiedlichsten Felder, von der Beschaffung bis zum Vertrieb und von der Organisation bis zur Strategieentwicklung. Diese Aufgabe erfordert das Engagement jeder Unternehmensleitung undlässt sich nicht einfach delegieren.Dieses Buch will Managern und Unternehmern helfen, in ihrer Organisation Strukturen aufzusetzen, die es erlauben, die digitale Transformation systematisch anzugehen. Das Themenspektrum reicht dabei von der Konfiguration von Digitalisierungsstrategien über neue Managementrollen wie die eines Chief Digital Officers bis hin zur Bedeutung von IT-Infrastrukturen, dem HR-Management und der Unternehmenskultur als "Enabler" des digitalen Wandels. Als Orientierungsrahmen dient ein einfaches Framework, das die Managementaufgaben strukturiert und die verschiedenen Konzepte und Instrumente übersichtlich zusammenfasst."Prof. Thomas Hess gibt einen konkreten Überblick über viele wichtige Aspekte, die bei der digitalen Transformation von Unternehmen zu beachten sind. Klar lesenswert."Stefan Winners, Vorstand Digital bei Hubert Burda Media"Beyond the buzzword - Endlich schafft es jemand, das Chaos um die digitale Transformation systematisch zu entwirren. Thomas Hess stellt mit seinem Buch wahrlich die Leitplanken für das Management digitaler Transformationsprojekte auf. Während andere viel versprechen und wenig halten, gibt Thomas Hess dem Leser vielmehr einen Gestaltungsrahmen als ein Patentrezept mit."Dr. Christoph Steiger, ehem. Vorstandsmitglied und CDO der Hoffmann Group"Deutlich mehr als ein weiteres Buch zum Thema digitale Transformation! Mit spannenden Einblicken aus Wissenschaft und Praxis liefert Thomas Hess einen Werkzeugkasten für die digitale Transformation. Relevant für die Wirtschaft und relevante Forscher."Prof. em. Dr. Dr. h.c. Hubert Österle, Universität St. Gallen

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Price: 33.91 EUR excl. shipping

Leadership Principles: Everything You Need to Know to Inspire, Motivate, and Lead! , Hörbuch, Digital, ungekürzt, 42min

Leadership is not a buzzword. Leaders are not born. Ask Jack Welsh. They are made. Leaders are not all tall or beautiful. Tall and beautiful helps with persuasion, and that is only one principle in leadership. There are many more, and they all can be taught. How do you teach leadership? You could take a class, buy several opinionated books by authors who've "been there", or participate in leadership seminars, workshops, or programs sponsored by your company - if they are available. These cost too much, and in the end the principles of leadership are the same ones taught decades ago. This audiobook is all you need to learn the key principles of leadership and for pennies on the dollar compared to what's out there. In this audiobook you'll learn the theories and principles of motivation, decision making, influencing others, leading a team, and building your network for success. The Concise Reads Business Success series is a collection of short audiobook material that highlights important concepts in business education that every student, business owner, and entrepreneur should know - from accounting and incorporating, to building a robust business plan, and managing operations. We hope you enjoy Peter's easy-to-listen-to explanations. The affordable pricing makes this series available to anyone willing to learn, and the concise aspect makes it so it does not take more than a single day to learn or a single weekend to master. Thank you for your interest and happy concise listening! ungekürzt. Language: English. Narrator: Tom Taverna.. Audio sample: https://samples.audible.de/bk/acx0/094409/bk_acx0_094409_sample.mp3. Digital audiobook in aax.

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Price: 9.95 EUR excl. shipping

Emotional Intelligence Mastery: A Practical Guide to Improving Your EQ , Hörbuch, Digital, ungekürzt, 81min

Become emotionally smarter with a practical approach! Emotional intelligence has been a buzzword in the personal growth industry and in high-level corporate recruitment strategies since 1995, when Daniel Goleman used the term for his book title and topic. As we would say today, his use of it "went viral" immediately, in the world of business and mental health in particular. Often abbreviated as "EQ", emotional intelligence is the personal ability you have to recognize and label your own emotions and feelings, and to use this information to steer your thinking and behavior in the desired direction. Whether you are looking to climb the career ladder with ease, thrive during social events or simply feel more at peace with yourself, a well-developed EQ is absolutely critical. During the course of this book we will take a brief look at the current knowledge surrounding the subject, before exploring how you can vastly improve your own emotional intelligence with a series of simple, practical exercises. You will learn about: How to observe and analyze your emotions at any given moment. How to connect more easily with people and build strong and lasting relationships. How your body reacts to your various emotional states. How to release unwanted and potentially destructive emotions. "Thought traps" and how to deal with them. Mindfulness and its role in developing EQ. How to improve your EQ in everyday environments. How having a higher emotional intelligence will benefit your life. And more! ungekürzt. Language: English. Narrator: Paul Stefano. Audio sample: https://samples.audible.de/bk/acx0/069498/bk_acx0_069498_sample.mp3. Digital audiobook in aax.

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Price: 9.95 EUR excl. shipping

Bedtime Stories for Kids: Vol.1: An Amazing Collection of over 50 Short Meditation Stories to Reduce Anxiety, Learn Mindfulness, Increase Relaxation, and Help Children Fall Asleep Fast. , Hörbuch, Digital, ungekürzt, 374min

If you want to say good-bye to the bedtime battle and teach your children key self-care skills, read on!One of the hardest parenting battles is fought at night. You’ve tried singing lullabies until your throat hurts, literally boring them to sleep, and introducing three-hour-long sleep rituals.And yet...They just won’t sleep. Period.But what if bedtime could be fun and effortless for everyone involved?Science has come up with a simple and elegant solution: Teach your children mindfulness techniques.Mindfulness can help whenever there’s a monster under the bed, icky broccoli on the plate, a stressful event at school, a boring wait at the doctor’s office...and whenever it’s bedtime!The best way to teach mindfulness to children is this unique collection of bedtime stories.Here’s what makes these stories so special:Your entire family can enjoy them - they will appeal to kids aged two to 12 and their parents equally!You’ll take a break from temper tantrums as your children learn to manage their frustration with mindfulness techniques.They’re short and fun to listen toThey’ll teach you valuable relaxation techniques, as well.They topics are fun and varied.You might think that mindfulness is just a trendy buzzword. However, the skill of mindfulness is like a transformation spell that can instantly turn a frustrated, anxious, or overstimulated kid into a happy and relaxed one!Tonight may be the best bedtime experience you’ve ever had.Scroll up, click on "buy now", and get the audiobook now! ungekürzt. Language: English. Narrator: Abigail Reno. Audio sample: https://samples.audible.de/bk/acx0/230979/bk_acx0_230979_sample.mp3. Digital audiobook in aax.

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Price: 9.95 EUR excl. shipping

Cryptocurrency: The Top 25 Trading Mistakes Beginners Make and How to Avoid Them , Hörbuch, Digital, ungekürzt, 75min

This crash course includes: A brief overview of cryptocurrency The risks of trading cryptocurrency Buying and storing your cryptocurrency The rules of cryptocurrency trading More beginner’s trading mistakes Why Cryptocurrency? Cryptocurrency is undoubtedly the buzzword of the century. You can’t help but hear about it; every time you fire up a search engine or a news site on the Internet, there it is. And the one thing you really can’t have avoided seeing is the phenomenal way that some cryptocurrencies are rising in price. Before we dive further into cryptocurrency and how to trade with them, it is important for you to know something - although the prices are rising at a significantly fast rate, it is vital that you look at the whole picture. If you do, you will see that they can also drop at a huge rate, in some cases, overnight. Trading cryptocurrency is not for the faint-hearted and it's not for those who lose their bottle at the first sign of a wobble in the market - there will be plenty of those along the way, believe me! So, the audiobook. It's called The Top 25 Trading Mistakes, and it's about cryptocurrency but, rather than just giving you a straightforward list of things you shouldn't be doing, I am going to tell you how to get started with trading cryptocurrency and, throughout the book, you will find those top 15 mistakes, along with advice on what you should and shouldn't be doing. ungekürzt. Language: English. Narrator: Michael Tingle. Audio sample: https://samples.audible.de/bk/acx0/115834/bk_acx0_115834_sample.mp3. Digital audiobook in aax.

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Price: 9.95 EUR excl. shipping

Addictive Content Marketing: Drive Demand, Maximize Traffic, Sales, and Brand Recognition , Hörbuch, Digital, ungekürzt, 105min

Game-changing content marketing techniques that will blow your mind!If you are seeking to reach an audience, maximize sales, and grow your brand professionally or personally, then content marketing will help you. Content marketing is more than just a buzzword. It is a science-based, real, and proven way for businesses to reach customers without having to spend big bucks. In fact, more than 80 percent of customers appreciate learning about a brand or a business through content.The truth is, delivering outstanding content is time-consuming and often with no results in sight. However, with a solid understanding and framework, the process becomes much easier. With a great content marketing strategy, you will get much more traffic, attention, and customers.Create addictive content that people are literally glued to! In this audiobook, you will discover why content marketing is so important, and you'll learn all about how to grow your brand with it. Discover the tactics and actions I'm using daily to compel thousands of people to consume content like crazy. This is perfect for the serious beginner or those wanting to stand out from the crowd. Discover:What content marketing is and how it works How to tell a compelling story How to create detailed buyer personasGrowth hacking your personal branding Optimize your website for content marketing Drive profitable user actionsHow to automate the process using software Find out where your customers hang out onlineDiscover how your customers behave online And much, much more….Save yourself hundreds of dollars buying other books, hiring people, or looking for the secret sauce. ungekürzt. Language: English. Narrator: Brian Wiggins. Audio sample: https://samples.audible.de/bk/acx0/155357/bk_acx0_155357_sample.mp3. Digital audiobook in aax.

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Price: 9.95 EUR excl. shipping

Lost and Founder , Hörbuch, Digital, ungekürzt, 541min

Penguin presents the audiobook edition of Lost and Founder written and read by Rand Fishkin. Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world. This is not that story. Rand Fishkin, the founder and former CEO of Moz, is one of the world's leading experts on SEO. Moz is now a $45 million a year business, but Fishkin's business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won't protect you from layoffs. And venture capital always comes with strings attached. In Lost and Founder Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this audiobook can help solve your problems, and make you feel less alone for having them. ungekürzt. Language: English. Narrator: Rand Fishkin. Audio sample: https://samples.audible.de/bk/pauk/001731/bk_pauk_001731_sample.mp3. Digital audiobook in aax.

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Price: 9.95 EUR excl. shipping

The Self-Care Project: How to Let Go of Frazzle and Make Time for You , Hörbuch, Digital, ungekürzt, 223min

Everything you need to know about self-care: what it is, why it's important and why it's such a struggle and how to integrate it into day-to-day life. There's a damaging misconception in society that putting ourselves first is an act of selfishness. But self-care is not just a millennial buzzword. Without the restorative power of self-care, how will we ever escape the vicious circle where we're sick and fed up of feeling sick and fed up? Self-care is a tool, accessible to us all, which helps us to take responsibility for our own happiness - our physical, emotional, psychological and social needs. Jayne Hardy, founder and CEO of The Blurt Foundation, argues that it is the best preventative measure available to us to combat overwhelmedness, stress and ill health in our hectic, modern world. The Self-Care Project is for those who have been feeling off-kilter for a while but have not been able to put the finger on the 'why'. It is a no-nonsense, practical journey to help you do just that. It'll walk you through the case for self-care (why it's so darn important) and why it isn't selfish at all, help you explore what self-care means for you and what your obstacles might be and provide advice on how to chisel out daily space for self-care in a practical, achievable and realistic way. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. ungekürzt. Language: English. Narrator: Jayne Hardy. Audio sample: https://samples.audible.de/bk/orio/001231/bk_orio_001231_sample.mp3. Digital audiobook in aax.

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Price: 9.95 EUR excl. shipping

Marketing Mastery: 2 Book Bundle: The Ultimate Guide to Internet & Content Marketing: Drive Demand, Build a Brand, Maximize Traffic, Earn Passive Income and Sell Almost Anything , Hörbuch, Digital, ungekürzt, 176min

Everything you need to know about marketing.Struggling to grow your business, while you’ve seen your competitors find success easily? Or have your followers have become stale, and there’s been a lack of engagement? You can't afford not to listen to this comprehensive guide by William Swain.Including:Internet Marketing: Grow Your Business, Build a Brand, Make Money Online and Sell Almost Anything!Addictive Content Marketing: Drive Demand, Maximize Traffic, Sales, and Brand Recognition Internet Marketing: Grow Your Business, Build a Brand, Make Money Online and Sell Almost Anything!The Internet is a marketers dream come true as you have a low cost marketing tool that can reach a large audience. It will build your business fast.No matter what business you're in, whether it's service related or manufactured goods you need to learn about internet marketing.Most people who start internet marketing fail due to the lack of quality resources. If you find yourself in that situation then don’t worry; this audiobook is going to teach you everything you need to know in order to develop any kind of internet marketing campaign with confidence.Addictive Content Marketing: Drive Demand, Maximize Traffic, Sales, and Brand RecognitionIf you are seeking to reach an audience, maximize sales and grow your brand professionally or personally then content marketing will help you.Content marketing is more than just a buzzword. It is science based, real, and proven ways that businesses can use to reach customers without having to spend big bucks. In fact more than 80 percent of customers appreciate learning about a brand or a business through content.The truth is delivering outstanding content is time consuming and often with no results in sight. However with a solid understanding and framework the process becomes much easier. With a grea ungekürzt. Language: English. Narrator: Brian Wiggins. Audio sample: https://samples.audible.de/bk/acx0/157206/bk_acx0_157206_sample.mp3. Digital audiobook in aax.

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Price: 9.95 EUR excl. shipping

Strategies to Overcome Stress: Guide for Anyone Who Wants to Manage and Fight Anger, Anxiety, Negativity. Methods to Feel Relief and Get a Stress Free Brain, Stop Procrastination and Addiction , Hörbuch, Digital, ungekürzt, 221min

Do you often feel exhausted, depressed, angry, and/or anxious about your life and expectations? Is self-care merely a trendy buzzword for you? Do you always put others first?If you answered yes to any of these questions, you may be allowing stress to run, and almost ruin your life.This audiobook is going to dive into the various ways in which human beings experience and express stress throughout their lives. Ineffective thinking patterns that you don’t even realize you are engaging in will be introduced. You will also learn several practical techniques that you can instantly utilize to help alter them will be presented.Everyone can relate to feeling stressed. Perhaps, it was the traffic jam this morning or receiving the wrong order of your morning coffee or even the inconvenience of the weather forecast. Or, maybe, your employee or friend doesn’t ever show up on time. Perhaps, there has been a sudden medical emergency in your family.Whatever the stress may be - acute or chronic - it could interfere with your life and relationships. More complex experiences of extreme stress show up in the form of mental health disorders, such as anxiety, depression, and anger issues. These will be discussed in detail through practical exercises, along with breathing techniques, the importance of self-care, mindfulness, and meditation.Here's just a taste of the topics you will learn and find in this audiobook:The common triggers and symptoms of stressWays how stress develops into mental health disorders and how to overcome them (depression, anxiety, and anger issues)Steps for treating stress and addictionsCognitive behavioral techniques and strategiesProven techniques to develop a rational mindWays to manage negative thinking within relationshipsSteps to acquire habits that relieve stressSelf-care and relaxationWays for preparing for sudden stress and prio ungekürzt. Language: English. Narrator: Russell Newton. Audio sample: https://samples.audible.de/bk/acx0/194105/bk_acx0_194105_sample.mp3. Digital audiobook in aax.

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Price: 9.95 EUR excl. shipping

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